Since the mid-90ies continuous growth is part of the AEZ story. From an original turnover of 40.000 wheels the brand has meanwhile reached the mark of 400.000 units produced and sold annually. Basis for this success is the impressive product range: next to all essential wheel dimensions from 13 – 20“, multi-piece wheels are meanwhile also part of the program as well as designs for the off-road segment.
The brand itself is known for its innovative designs which are developed in the in-house design department of the company. The application variety of the wheels is also part of the success as well as the ongoing and tough quality control. All AEZ products have to pass numerous tests and are thoroughly tested and certified by the German TUV. The warehouse located in Siegburg nearby Cologne is stocking more than 100.000 wheels and thus grants excellent availability and delivery.
Aside from top products, innovative ideas and a continuous adjustment to the current trends are also important for steady and successful growth. Keyword „New Media“. AEZ has set new standards in this ever growing market. By introducing the interactive wheel CD-Rom for both trade and end consumers as well as the wheel configurator on the official AEZ website (www.aez-wheels.com) the brand holds a top spot with regard to customer service and innovation. Creative and accompanying marketing activities ranging from print campaigns to exhibitions also play a major role in the concept of the brand.
The AEZ customer base has also grown quality- and quantitywise. AEZ is meanwhile distributed in 95% of the European market. The AEZ success story in short: Top-products with love to detail developed, with demand for perfection manufactured, with enthusiasm marketed.