The company name - BSA - symbolizes Bold, Stylish and Successful Automotive. It was the founder's inspiration for the vision of being bold, stylishly and emerging as a successful manufacturer of aluminum alloy wheels in the world. BSA's corporate colors are Green & Yellow. The former depicts environmental friendliness through alloy recycling and the latter represents exotic, creative, prestigious, royal and elegance.
The internationally accepted symbol of SUCCESS.
HISTORY AND BUSINESS
BSA started as an importer of alloy wheels from Germany, Italy, England, Japan and Taiwan and has grown over the last ten years to become the largest importer in Malaysia. Subsequently, BSA has also become the largest importer of tires from France, England, Germany, Japan and South Korea.
From the past experience of dealing with Wheels & Tires, we have acquired the technological expertise and experience to manufacture and offer the widest range of durable and stylish aluminum alloy wheels of the highest quality.
Nestled at the verdant foothills of Rawang, an emerging industrial area north of Kuala Lumpur, Malaysia, stand the proud symbol of achievement of BSA Manufacturing Sdn Bhd state-of-the-art aluminium alloy wheel manufacturing plant, occupying a 4.0 acre site.
BSA manufacturing Sdn Bhd becomes the first-ever Malaysian company to combine the use of Japanese technology with HI-Tech Robotic Casting machine and is also the First Malaysian alloy wheels manufacturing company awarded The ISO9001 Certificate.
All alloy wheels manufactured are in line with the required standards of International Bodies (like Germany-TUV, Japan-JVIA & America).
Up-to-date, BSA has invested more than RM50 million in the business.
BSA accomplished yet another distinction by being the first Malaysian company that produces fully tested alloy wheels for motorcycles.
Today, BSA high quality products are widely used in over 62 countries including Europe, North and South Americas. In the domestic market, there are over 1500 authorized dealers selling BSA products.
Due to its high and successful ability to manufacture quality alloy-wheels, BSA brand is well known and accepted internationally.
BSA - The World Class Manufacturer.
In order to meet the ever growing demand of BSA high-quality alloy wheels, In 1998 took over and existing facctory in Alor Gajah, Malacca to help to cope with the demand. The factory was then re-named as CAM Component Alloy Manufacturing Sdn Bhd.
In 1999, the company embarked on an expansion plan at its current premises in Rawang, Selangor, MALAYSIA.
BSA was honoured by the Malaysian Government by being presented the MITI's Industry Excellence Award 1999 (Export Excellence Category) by the Prime Minister of Malaysia.
BSA - The Internationally accepted symbol of SUCCESS.
This day marks the Official Opening Ceremony of BSA 4th alloy wheel factory by our Prime Minister, YAB Dato' Seri Abdullah Bin Haji Ahmad Badawi.
BSA founder, Dato' Dr Cam Soh with Prime Minister, YAB Dato' Seri Abdullah Bin Haji Ahmad Badawi.
Moving along with globalization
Fast forwarding into the future, CAM spearheads the different markets with a fortified marketing strategy that is focused on nurturing and forging strategic alliances with pre-existing international dealers to achieve localization on the globalization forefront.
Looking at the style of its operation, CAM deals with businesses that involve joint-ventures with other rim companies all over the world. This is to widen and further expand the businesses of all parties with shared resources available to claim greater productivity and profitability. As a result, opportunities are doubled and equally shared brands are localized to meet the needs in respective countries.
Winning collaboration from the start, a joint-venture was formed that triggered a chain of exciting successes. The manufacturer nered strong support for a steady stream of products and a solid local marketing network for its distribution, hence working towards the benefit of localization in the target country.
The winning result was immediate as after the joint-venture, demands increased ten folds with 300,000 wheels sold compared to the modest figure of 30,000 at the start.
|BFM||Black Full Machined|
|B-M||Black Machined Lip|
|B-SL||Black Steel Lip|
|BWM||Black Wave Full Machined|
|MBZ-M||Matt Bronze Machined Lip|
|MBZ-SL||Matt Bronze Steel Lip|
|MS-SL||Metallic Silver Steel Lip|
|PHB||Premium Hyper Black|
|PHB-M||Premium Hyper Black Machined Lip|
|PHB-SL||Premium Hyper Black Steel Lip|
|PHG||Premium Hyper Grey|
|PHG-M||Premium Hyper Grey Machined Lip|
|PHS||Premium Hyper Silver|
|PHS-M||Premium Hyper Silver Machined Lip|
|PHS-SL||Premium Hyper Silver Steel Lip|
|RC2T||Two Tone Real Chrome|
|SFM||Silver Full Machined|
|SM||Silver Machined Lip|