Bridgestone to Supply ECOPIA Brand Tires as Standard Equipment for Toyota iQ

Toyota's iQ breaks down conventional ideas about size to provide outstanding features in a super compact body.

Bridgestone expands scope of flagship brand of eco-friendly tires


Bridgestone Corporation ("Bridgestone") announced today that it has started supplying ECOPIA EP25 tires as standard equipment for Toyota Motor Corporation's “iQ”, which is scheduled to be released to the Japanese market on November 20, 2008, and in Europe in the beginning of 2009. The tire size will be 175/65R15 84S.
The Bridgestone Group believes that it can make a significant contribution to addressing worldwide environmental issues such as global warming through the development of tires that provide greater reduction in rolling resistance, and thus improve fuel efficiency and reduce carbon dioxide emissions. In calculating carbon dioxide emissions at each stage of the tire lifecycle, from raw materials to disposal, it was discovered that 87%*1 of total emissions occur during the usage stage.

ECOPIA is Bridgestone's flagship brand of eco-friendly tires that focus on realizing a reduction in rolling resistance. In Japan, ECOPIA tires were first used on electric-powered cars in 1991, setting the stage for the ECOPIA M881 and ECOPIA R221 series of tires for trucks and buses, which were released in the replacement market in 2002. Bridgestone launched the ECOPIA M812 tire for light trucks in 2005, and then the ECOPIA EP100 for passenger cars in April 2008.

Bridgestone plans to further expand its range of ECOPIA brand tires, as well as extend the scope of coverage to the global market and their use on original equipment. Supplying the tire as standard equipment on the Toyota iQ is a major step towards making this a reality. By incorporating technologies used in ECOPIA tires such as NanoPro-Tech*2 into existing product lines, Bridgestone will expand its range of eco-products*3 and plans to make 100% of its passenger car tires for the replacement market in Japan (summer tires) to eco-products by 2014.

• Bridgestone range of tyres