Sumitomo Backs New Line With Numbers Focus

Sumitomo Rubber Corp. is supporting the launch of its new HTRZ III UHP line with a comprehensive launch campaign.

Sumitomo Backs New Line With Numbers Focus.

Sumitomo said its “We’ve Got Your Number” effort highlights the line’s coverage – from the performance enthusiast to the street tuner to the customer who wants a basic performance package.

“This campaign reinforces Sumitomo’s commitment to our customers,” says Richard Purol, vice president of marketing for the Sumitomo brand. “It draws attention to the breadth of the sizes we offer. Those sizes meet the actual performance specifications of a wide range of vehicles. It’s about being able to get the product you really need when you need it. And Sumitomo, with our vast distribution network, can make that commitment because we’ve got your number.”

The campaign is being featured on all collateral materials, in-store merchandising and public relations materials.

• Sumitomo range of tyres