Toyo Launches Second Major Ad Campaign in 2007

Following their successful second quarter ad campaign to coincide with the launch of the company’s new Versado LX luxury passenger car tire; Toyo Tire (U.S.A.) Corporation has launched a second major ad campaign in the fourth quarter of 2007 to promote their Open Country line of light truck and SUV tires.

The line includes the Open Country H/T (premium replacement highway tire), the Open Country A/T (versatile all terrain tire) and the Open Country M/T (high traction mud terrain tire).

Toyo’s Open Country campaign includes an all-new 30-second commercial that will air nationwide during select NCAA football games on ABC, CBS, ESPN and NBC. The Open Country television ad will also run nationally on Discovery Channel, ESPN, ESPN2, Fox Sports Net, Outdoor Channel, SPEED, SPIKE and VERSUS. It can be seen online at toyo.com/opencountry.

A comprehensive national print ad campaign targets niche consumer truck publications such as: 4 Wheel & Off-Road, 4 Wheel Drive & Sport Utility, 4X4 Builder, Dirt Sports, Four Wheeler, JP, Motor Trend’s Truck Trend, Sport Truck and Truckin’.

“This exciting new Open Country campaign demonstrates Toyo’s continued commitment to national television advertising as well as our family of Toyo dealers,” said Steve Weinger, senior vice president of sales and marketing. “It is an opportunity to build on the success of our previous campaigns, and to increase consumer awareness of our Open Country line of tires for light trucks and SUVs.”

• Toyo range of tyres