2008-04-15
The tiremaker said the centerpiece of the push is a new TV spot that has already begun airing nationwide. The spot, entitled "Reluctant Dog," is airing on ESPN networks, TBS, TNT, E!, National Geographic and Sci Fi.
In addition, Goodyear is supporting its retailers with print advertising in Sports Illustrated, Time, Real Simple, Parents, Popular Mechanics, Budget Travel and This Old House, and new in-store POP displays.
Goodyear said it plans to add new sizes to the ComforTred line, as well.
Goodyear Expands Marketing Push for ComforTred
Goodyear is launching a heavy promotional push to support its Assurance ComforTred line.
The tiremaker said the centerpiece of the push is a new TV spot that has already begun airing nationwide. The spot, entitled "Reluctant Dog," is airing on ESPN networks, TBS, TNT, E!, National Geographic and Sci Fi.
In addition, Goodyear is supporting its retailers with print advertising in Sports Illustrated, Time, Real Simple, Parents, Popular Mechanics, Budget Travel and This Old House, and new in-store POP displays.
Goodyear said it plans to add new sizes to the ComforTred line, as well.
Source: www.tirereview.com
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Интернет магазины Киева, Украины.
