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2008-04-29

Sumo Firenza Increasing its European Profile

During the past 18 months or so Sumo Firenza has steadily increased its European profile through exhibiting at a number of international tyre exhibitions and introducing its flagship Sumo Firenza ST-08 pattern.


The company reports that its sales performance in the U.K., Ireland and Europe continues to grow; here in the UK Bond International has been appointed sole distributor, and in Ireland this role is handled by Daly Tyres.

The Sumo Firenza ST-08 pattern includes a low aspect ratio pattern and base compound intended to absorb and combat road noise and straight wide grooves for water drainage at speed. The tyres are, adds Sumo Firenza, manufactured with state-of-the-art Japanese technology, and the ST-08 range is available in 28 size options from 195/55R15 V through to 215/35ZR18 W. This range, reports the manufacturer, will increase in due course to include 19- and 20-inch fitments.

Pat Berriman, vice president for sales and marketing at Sumo Firenza, says: “Since Sumo Firenza increased its trading profile in Europe and the U.K. at the beginning of 2006, our ultra high performance range has been increasingly accepted by every country it has been introduced into as a quality UHP tyre set at a realistic price.”

Future plans for the Sumo Firenza product range include the introduction of a number of new products, including the ST-07 passenger car tyre pattern, and in the near future an all-new SUV/4x4 pattern.


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